It has a beautiful woodgrain on the band that's much more glamorous than the silicone/rubber bands of 2009. The face in Lavender has a pink tint (that I love) and a little sparkle that makes it all the more feminine.
What completely surprised me about this watch though is that it's automatic. I'd always associated this feature (which means no batteries) with watches in the thousands of dollars, and couldn't believe that Jord Wooden watches had this feature and are much more reasonably priced. Also very cool is the fact that they show what I like to call the watch's guts on the back as well as in a small insert in the face.
I have to say that when Jord contacted me I knew I'd like their watch but I didn't know how much. My Lavender and Maple watch is unique, and gorgeous and I couldn't be happier with it. Since receiving it I've been wearing it almost daily.